GLASGOW 2014’s opening ceremony will fire the starting gun on a revolution in global fundraising for needy kids.
An unprecedented collaboration between organisers and children’s charity Unicef will try to raise millions by reaching out to a telly audience of one billion people.
One-time James Bond actor Sir Roger Moore joined film-maker Lord Puttnam in the city yesterday to reveal the anti-poverty plan.
The link-up will see viewers and people in the stadium able to donate to Unicef by text message.
Source By Daily Record
An unprecedented collaboration between organisers and children’s charity Unicef will try to raise millions by reaching out to a telly audience of one billion people.
One-time James Bond actor Sir Roger Moore joined film-maker Lord Puttnam in the city yesterday to reveal the anti-poverty plan.
The link-up will see viewers and people in the stadium able to donate to Unicef by text message.
Source By Daily Record
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